Launched in the summer of 2006 in London’s East End, The Eye casting came to fruition when founder Jody Furlong saw the need for a casting company
with a sharper vision, clearer understanding of advertising and no fear of getting its hands dirty.
Within two weeks The Eye was casting a major campaign for Nokia, with Rankin and they haven't stopped since!
They have worked with for some of the biggest brands and photographers in the industry and cast some of the recognisable advertising campaigns.
Acknowledging Jody as one of the UK's top Casting Directors, BBC3 asked him to front their new TV Show "Find Me the Face" where he travelled the country
looking for new modelling talent. Jody’s discoveries have gone on to be represented by some of the biggest model agencies in the world.
Jody and Bayo used their industry expertise appearing in a number of other TV shows including Hot Like Us (BBC3),
Signed by Katie Price (Living), Lorraine (ITV), Naked Celebrity Ambition (Channel 4).
WHY THE EYE IS DIFFERENT:
The mix of traditional and street-casting means that they always find the perfect models. Instead of sitting in an office waiting for agents to make suggestions, The Eye will go out and scour London for the perfect people for your campaign.
Their dedicated street-cast team are the best in the business -- they can talk anyone into having their picture taken. Since they all have The Eye there is a guarantee you will not be disappointed.
With a team that has worked in all areas of the casting business for nearly 20 years, The Eye has experience in every aspect of this industry -- from modelling and acting, booking for a model agencies, working at casting studios to assisting some of the industry's biggest names on major television and print campaigns, The Eye finds ‘the perfect fit’ every time.
Having streetcast some amazing faces for numerous ad campaigns, including, Dove, Nokia, Uniqlo, Adidas, Rockport and Nike, Jody’s twin brother Bayo came on board in 2007 to run The Eye Models to represent a diverse range of the hippest streetcast talent. Exclusive to The Eye these individual and eye-catching models, personify London at its coolest.
HOW THE EYE CAN HELP:
From the start of any project we can help with all of your casting needs, be it traditional or street-casting. Additionally, we can advice on model fees, budgets, production, stylists, makeup, photography and locations if needed.
The Eye can also source cool new unsigned bands, the latest underground graffiti artists, the hottest new clubs and the most of-the-moment street fashion. Whatever you need to complete a successful shoot.
WHAT THE EYE HAVE BEEN UP TO:
The Eye have recently cast
Advertising Campaigns For: Dove, T Mobile, Nokia, Uniqlo, Playstation, Coke, Yahoo, Johnny Walker, Virgin Active, Eurostar, Speedos, Adidas, Motorola, Canon, Persil, The British Heart Foundation, Rockport, Beyon, Nike, GHD, Jameson’s, PKZ. VW, RNIB, Haagen Dazs, MTV, Rimmel, George @ Asda, Vodafone
Fashion Shows For: Siv Stodal, Anne Sofie Back and Top Man, Christopher Portet, Spijkers N Spijkers, SOAR, KtoZ
Magazine Editorials for: GQ Style (with Tom Ford) , Arena, 125, French Playboy; Dazed and Confused, Italian Glamour, Lula, Super Super, In London, Stimuli, Sunday Times, War, Notion, Perfect Magazine, US Maxim.
TV Shows – Jody and Bayo have fronted TV shows, Find Me The Face (BBC 3), Signed By Katie Price (Living), Hot Like Us (BBC 3), Lorraine (ITV), Naked Celebrity Ambition (Channel 4).